Tasting is the act of trying a product (it can be a food or a drink). Normally, the tasting refers to the selected products: wine, ham, spirits. However, there are tastings that are not of select products: potato tortillas also known as potatoes, water or oil.

It is that the tongue has the ability to recognize different flavors, but this ability is complemented by that of smell. In some cases, likes can generate a feeling of immediate rejection, without human intervention intervening in this regard; This occurs especially in those that are excessively acidic, a circumstance that could mean some type of chemical harmful to the body. As we can see, the body is a work of incredible perfection, these responses have the main purpose of protecting itself. On the contrary, those flavors that generate pleasure and attraction generally have nutrients that contribute to the body.

Tasting can be done by an individual who has been invited to an event promoting a product. In it, the guests take a small amount of what is promoted. These are social events, with an obvious publicity component, with the media and ultimately with a commercial sense. It is a very widespread marketing strategy, because the tasting becomes a very participatory event. Who tests a product, comments on its characteristics and there are different evaluations of its quality.

In some cases, the tasting can also be done for the purpose of promoting a product or conducting market research. In the first case, the food or drink is savored to different potential consumers so that they are aware of it and its taste; This circumstance takes place once this food or drink has already been released. In the second case, it is about knowing if the drink or food will be accepted by people. Therefore, a group of individuals is evaluated and made to complete surveys, so that an idea of ​​the reactions that are provoked can be taken.