Social network

A social network is that structure created on the web made up of people or organizations that are related according to some criteria, whether by friendship, professional or some kinship. Today, with globalization, social networks have appeared that allow individuals to be interconnected and interact to the point of having a type of relationship between them. Some research has shown that social networks are very useful for the individual, from family relationships to organizational ones.

What are social networks

A social network deals with structures created on the internet so that people or organizations can communicate and share information of interest, photos, videos, etc. Thanks to them, different relationships between companies or individuals can be created very quickly, without physical limits and without hierarchies.

When talking about the use of social networks, it is normal to refer to websites such as LinkedIn, Twitter or Facebook, however, there are many networks even older than these, in fact, according to sociology, the definition of this concept has to do with the analysis in the interactions between groups or determined people since the beginning of the 21st century.

Of course, with the excessive use of these networks, there can be risks of social networks, for example the multiple discussions regarding a lack of privacy, however, these have become a means of public demonstrations and a channel to unite different groups. In addition to this, platforms of this type became a new way of linking companies with customers from interaction to service provision.

The word networks comes from the Latin rete, which means ropes or connections, while social comes from the Latin socius, that is, allies. Together, both words signify ally connections. This term is not only used for websites, in fact, there is a political movement in Mexico called progressive social networks founded in 2019 as a civil association.

history of social media

Social Network - History of creation of social networks

When the internet became available to everyone in the 1990s, the idea of ​​creating a platform that could measure audience interaction became quite tentative, so in 1997, the SixDegrees website was developed, the first modern social network that allowed its users to create personal profiles, add friends and interact with them in a format quite similar to the current one. After much success, in 2001 this site closed, but at that time, it was not the only website created and from there, the evolution of social networks began.

Over the years, more interaction sites were created, including Hi5, MySpace, Friendster, Orkut, among others, until reaching the websites that are known today as Twitter or Facebook. At the time of the creation of the social network, there were not many people who bet on the success that is currently evident, but it was the imminent desire for interaction that made all this possible, coupled with the intelligence and cunning of the creators. of these sites that were commissioned to create not one but hundreds more.

Over the years, the most popular social network logos have changed, showing a fresher image, improved policies and a healthier, more direct and efficient use of social networks.

Social media timeline

Actually, the first social network was created in 1995, it was called Classmates and its purpose was to create new links with the oldest friends from schools. Later that same year, Geocities was created for Internet users to communicate, which closed in 2009.

In 1997 SixDegrees was created, the first social network for public interaction. In 1998, Open Diary, known as a blog, was created, the first really. In 1999, both LiveJournal and Blogger were created. In the year 2000 DeviantArt was created and in 2002 the well-known Fotolog website, in which photographs were shared.

Later, in 2003, Linkedin, 4chan, Hi5, XING, Netlog and Myspace were created. In 2004, Orkut, Flickr, Facebook, Vimeo and Tagged websites were born. In 2005 it was the turn of Reddit, YouTube, Bebo and Yahoo 360°.

In 2006, Badoo, Twitter and Tuenti were created. In 2007 networks like Tumblr and Sonico were born. Then, in 2009, it was the turn of Foursquare and Imgur and in 2010, Instagram was born. In 2011 they created Google +, Twoo and Pinterest, in 2012 Snapchat and Medium.

In 2014 the MeWe and Ello websites were created, in 2018 Fotolog was reactivated and in 2019 Google plus was born, although it will stop working in April 2021.

Characteristics of social networks

These websites have a series of imperative characteristics to be able to activate an interaction between users, the first is that they are meeting points not only for two, but for millions of people around the world, but they also have connectivity, that is, thanks to these sites, even if users are in different countries, they can keep in touch, so that friendly links are created that can lead to meeting in person or, failing that, just talking on the net.

There is the interaction, the fundamental characteristic, since each publication makes the user communicate, express and establish various dialogues with their followers or mutual friends, even companies take advantage of this characteristic to be closer to their potential clients. There is also the personalization of the website, since each network has its own configuration, none is similar to another, they are adjusted according to the preferences of their public and have a varied degree of privacy, some higher than others.

There is also real time, that is, the instantaneous form of communication known as messaging, which means that messages arrive quickly and the conversation can be carried out in a pleasant way.

Types of social network

Social Network - Types of social networks

Sometimes people make the mistake of thinking that all networks are the same or have a certain degree of similarity, however, this is not entirely correct. There really are many websites that have a specific objective, not only to create a profile and promote everyone’s interaction, in fact, some were created for a specific audience and in this aspect the 3 types of networks that currently exist will be explained.


These websites do not have an objective in themselves, they were simply created for people to keep in touch, share videos, images, talk about different topics, among other things.

They are called generic because they are numerous and popular, in fact, they are considered as the new means of communication because you can talk about anything. A basic example of this is the accounts or profiles of artists, including Drake Bell social networks, Facebook, Instagram, Twitter, among others.


These are websites whose purpose is to create relationships or professional links with other people, schedule projects, present your skills and resumes, get advice and directions, jobs, among others.

Currently, Linkedin is considered the most widely used and well-known professional social network in the world, but there are also others such as Bayt, Viadeo, Xing and Bebee. There are also YouTube, Twitter, Instagram or Facebook that are not entirely professional, but are used for that purpose.


They are nothing more than websites characterized by having a specific theme or a specific activity, in this way, it focuses its content on a special audience, facilitates communication and interaction between users and always maintains a common interest. These sites can be for music, videos, online games, photography, among others, for example, Snapchat, YouTube, Pinterest, etc.

Advantages and disadvantages of social networks

Here not only the positive and negative aspects of websites could be mentioned, but also the consequences of social networks, which can come in the short, medium or long term. Yes, the social network is a way of interacting that has improved the lives of many, but it also has its drawbacks, even more so today when many children create users breaking the rules of the sites or use them without supervision. Here are the advantages and disadvantages of using these portals.

Advantages of social networks

In the first place, it is a positive point for companies because they manage to share their vision, their objectives, why they consider themselves companies and what they offer to their public. It also personalizes messages and encourages interaction with customers, strengthening relationships between stores and prospects every day, solving the most common problems and providing new information.

On the other hand, you can segment the public, that is, publish the posts so that they can be seen by a group of certain people who may have an affinity with the topic in question.

Another advantage of using the social network is that you can learn more not only about customers (in the case of a company), but also about all the users that you have in common, since each person shares their wishes, tastes and personal information. to become valuable for others, perhaps for a lover, for a friend, family, among others.

For companies, these sites represent a good point because not only can they make themselves and their products known, but there is also the possibility of making sales, publicizing their work even if they have a low budget, and attracting prospects according to their personal tastes.

Disadvantages of social networks

The inappropriate use of social networks can be quite critical and generate various conditions, for example, losing physical interaction with family, friends and even with a partner, thus creating an addiction to social networks. In addition to this, one of the risks of social networks is being a victim of cyberbullying or, in the worst case, that the identity is supplanted, and may be subject to legal consequences.

It is quite possible to be exposed to unscrupulous people due to published personal information, this has led to the commission of many crimes such as stalking, kidnapping, rape and murder.

social media images

In this aspect, various images will be seen, such as the icons of social networks, their logos, mode of use, among others.

Frequently Asked Questions about Social Network

What are social networks?

They are those created so that people can interact and communicate with each other, for example, Instagram, Linkedin, YouTube, Pinterest, Badoo, Wechat, Whatsapp, Snapchat, among others.

For what are the social network good for?

So that users can interact with each other.

What are the benefits of social networks?

Create links, sell products in case of being a company, stay connected, share information, among others.

What are the most used social networks?

The most important are Facebook, Instagram, LinkedIn, Twitter, WhatsApp, Facebook Messenger, YouTube and Snapchat.

What are the dangers of social networks?

Being a victim of cyberbullying, harassment, being kidnapped for providing too much personal information, among others.