The word entrepreneur derives from the French, where it appears at the beginning of the 16th century, to describe those men who were related to military expeditions; Later, at the beginning of the 18th century, the French extended its meaning to refer to the men in charge of building great cathedrals, that is, architects, as well as bridge builders and road contractors. The word entrepreneur is lexically composed of the prefix “in” equal to “en” plus “prendere” which means to grab or take, it is also used in the English language, and its equivalent in our language is “entrepreneur”, but originally the The verb of entrepreneur comes from the Latin “prenhere” which means to catch. The definition in the economic sense of this word appeared for the first time by the French writer Richard Cantillon, which was: process of facing uncertainty.

An entrepreneur is an entrepreneur and today this term is being used more and more, especially in the field of marketing, and is used to refer to a creative person who has or possesses great and excellent levels of vision and action, this character oriented to the marketing area, a person who can function and take advantage of the opportunities that arise in the market, an environment that requires great analytical skills, creativity, the ability to see businesses and implement new and good ideas.

Entrepreneurship is a new business philosophy of the 21st century approached by today’s entrepreneurs and that is already being taught in universities and constitutes a new business paradigm. This is based on variables such as errors, failures, risk and passion for an idea.