Communication


The term communication comes from the Latin “communicare” which means “to make another participant of what one has”. It is the action of communicating or communicating, it is understood as the process by which information is transmitted and received. Every human being and animal has the ability to communicate with others. But, for a process to be carried out, the presence of six elements is essential: that there is an issuer; that is, someone who transmits the information; a receiver, someone to whom the information is directed and who receives it; and a channel, which can be oral or written.

What is communication

It is a way of exchanging information between a sender and a receiver, in which the first transmits the message and the second interprets and produces a response, if necessary. As far as human beings are concerned, this is a psychic activity of its own, derived from thought, language and the development of the psychosocial capacities of relationships.

As a social value, it is the basis of personal and group self-affirmation, since through it we exchange opinions and feelings with other people. Learning to communicate is essential for the development of our personality. Therefore, above all, a conversation must be surrounded by sincerity and honesty.

Through the word, we communicate our thoughts and feelings and establish personal relationships with our family, friends, at school, at work, and in the community. Therefore, every day we must strive more to achieve perfection in the skills of transmitting a message or information: speaking, listening, writing and reading.

On the other hand, we have as this concept, the brief writing in which something important is reported or notified; for example, the president has transmitted an official statement.

At present, a new means of communication is that of youtubers, these are people who are dedicated to posting any type of content of interest to their followers on social networks.

One of the most famous in Mexico is “Luisito Comunica”, a young man whose real name is Luis Arturo Villar Sudek, 27 years old, a student of Communication Sciences at the Meritorious University of Puebla, Mexico. This young man began in 2007 to upload tutorial videos on YouTube channels, but it was in 2012 that he created his own channel, becoming one of the most famous platforms. It currently has almost 21 million subscribers and around 540 videos and income that exceeds 3 million pesos per month.

Communication Process

This process is known as the set of activities associated with data exchange. As mentioned above, within the framework of this activity there are shared codes between the sender and the receiver, that is, combinations of rules that allow this process to take place, and that transmit the message through channels, these can be physical or through a digital medium. The obstacles that arise in the communication process are called noise.

Comunication elements

As already mentioned, the definition of communication is basically the procedure by which an individual establishes contact with others, allowing them to spread information. Therefore, there are a number of elements that make this process possible:

  • Issuer Is in charge of initiating the action of communicating and issuing certain information. It decides how to perform the action.
  • Receiver Is the one who receives the message or information, adjusting it and interpreting it according to the linguistic signs. After its interpretation, it is able to issue a response to the sender.
  • Message Also known as the matter of the process, it is the content of a letter, an email, a spoken or recorded message, among others.
  • Communication Channel It is the means through which the information or message is transmitted, it can be natural, such as the air, or artificial, as there are many, including letters, CDs, etc.
  • Code It is a fundamental element in communication, they are signs of the language, combined by the sender depending on the message they want to convey.
  • Context It is the medium or environment that surrounds the sender and receiver at the time of communication.

Media

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These media are instruments or channels of information used by societies in a massive way. Currently, communities can access this type of information channel to keep up to date with national and international events of different kinds, such as political, social, cultural, sports, among others.

They are also classified according to their physical structure and support in the transmission of information.

Among the most important media are:

The Audiovisuals

They can be seen and heard simultaneously and their physical structure is based on a technology that emits information in sounds and images, such as television and cinema.

The Radio

In this group is the radio, which is based exclusively on the broadcast of information through sound, it is a simpler technology than television and more easily accessible to the community. Its main limitation is in the geographical distance, since this can affect the transmission of sound.

The Forms

As everyone knows, these group together magazines, newspapers, brochures, and all written publications dedicated to the transmission of information. With the emergence of online media, print media experience a fall in terms of their clientele, because they require a process to certify their production such as paper quality, proofreaders, editors, analyst writers, among others. others.

The Digitals

This new technology that emerged in the 80’s has expanded massively, its tools are personal computers, as well as cell phones, tablets and other technological devices, through which information can be transmitted.

radio digital media printed media TV TV media

forms of communication

Communication 4

The types of communication are:

Verbal communication

Its main objective is to make people understand the message that is being transmitted. Verbal communication is essentially made up of:

oral communication

Essentially it is done through the word, either in a personal way or through devices such as telephones, videos, voice over the Internet, radio and television.

Written communication

In this type, written signs or symbols are used, either by hand or printed, they can be transmitted through emails, letters, notes, among others.

Non-verbal communication

This is done without the emission of words or messages, only using body language, facial expressions, posture. It is essentially the body language of the speaker. This type of language is made up of certain elements:

  • Appearance.
  • Speaker: refers to clothing, neatness, and use of cosmetics.
  • Environment: lighting, room size, furniture and decoration.
  • Expressions: postures, facial body language and gestures.
  • Sounds: voice tones, voice speed and volume.

Graphic Communication

They are illustrations used as a complement to verbal communication to convey an idea, maps, logos, icons and progress diagrams are the most common. It is very important to combine the illustrations with the key words so that the transmission of a message or information is successful. An example of this are the symbols used in traffic signs in a city, some without words, but with clear messages to society.

Assertive communication is one in which a message is clearly expressed through words and gestures, adopting an empathic attitude towards the interlocutor, that is, it is sincere communication and in a positive environment, avoiding conflicts.

In this type, ideas can be expressed without the need to resort to violence, but this does not mean that people should repress themselves and lock themselves in a docile or passive attitude and stop expressing what they feel.

Where to study communication

This career has become the ideal for curious minds, for people who want to learn everything, that is, in this career not only the concept, theories or letters are studied, they are also analyzed from history, to marketing, making a journey through fascinating topics about the present, the past and the future, of the most transcendental issues of society.

According to the National Autonomous University of Mexico (UNAM) communication sciences, is responsible for analyzing and disseminating the problem, which exists in society, through written and audiovisual informative content, where the processes of change in human communication are studied. , organizational and group, as well as its origins, development and structure.

For UNAM, when studying communication, it is essential to analyze the processes of collective communication, analyzing and investigating the information issued by the means of transmission of social information and in this way to be able to assess its repercussions on society and what is more important on the individuals. In addition to this, contribute so that the broadcast messages are appropriate to a society, in order that it has the necessary elements for the formation of a public opinion.

In Mexico there is currently no university of communication, however there are a large number of universities that teach the career of social communication and journalism in its different branches, as is the case of UNAM, which being the most important university in the country , offers the largest number of careers associated with communication, such as:

  • Journalism
  • Advertising
  • Audiovisual Communication
  • Visual comunication
  • Media production (radio, television and online)
  • Political Communication
  • Public relations
  • Organizational Communication
  • Institutional comunication
  • Government Communication
  • Business Communication
  • Com. for the change
  • Com. On-line
  • Social networks
  • Cinema
  • Comm.n Social
  • Com. educational
  • Com. Cultural
  • Photography
  • Marketing
  • Com. strategic
  • Speech analysis
  • Com. and Culture Management
  • Media Planning and Control
  • Animation
  • Com. creative
  • Analysis of Consumer Markets
  • Com. Environmental
  • Com. for Development