The term Branding is an anglicism that is used to measure within marketing and which refers to the process in which a brand is made and built through the use of strategic management of the total group of assets that is directly related. or indirectly to the name or symbol that identifies the brand, having an influence on the value of the brand, both for the client and for the company that owns said brand. It is for this reason that each step that a company takes until it becomes a brand that is quickly recognizable by its customers, must be analyzed to the letter and also follow a previously developed strategy.

The main objective of this is to highlight the power of a brand and those values ​​that are not tangible, such as uniqueness and credibility, which give them the possibility of differentiating themselves from other brands, in addition to that they seek to cause an impact. unique in the market. In itself, what branding seeks to do is highlight those elements that the brand transmits to the client and that represent its strength. In this way, it is very likely that the consumer creates a relationship in his mind of a brand with a value; this value can be innovation. That said, advertisers will focus on getting the consumer to think about the brand when looking for innovative products.

The fact of doing or creating the branding of a brand therefore represents developing a marketing plan within which the actions that will be carried out to make our brand known are specified. In order to comply with this, not only must the visual identification of the brand be taken into account, but we must also reflect on the way to communicate that brand with respect to the communication channel that is going to be used.

There is no doubt that carrying out a good job with the branding of a company is of great importance, since that is what will give greater value to the brand and, consequently, it will become a stable source of income for the organization.